American flowers week (AFW) launched in 2015 to raise consumer awareness about the flower industry and to unite America’s flower farmers with the U.S. floral industry. The goal of American Flowers Week is to engage the public, policymakers and the media in a conversation about the origins of their flowers. As an advocacy effort, the campaign is timed to coincide with America’s Independence Day on July 4th, providing florists, retailers, wholesalers and flower farmers a patriotic opportunity to promote American grown flowers. Anyone who grows, designs, markets, sells or just enjoys flowers can get involved to highlight domestic, local American-grown flowers. Participation ranges from individual floral designers and flower shops to wholesalers and retailers. We aim to document our involvement through social media and participants are encouraged to use the hashtag “#americanflowersweek” on Instagram, Twitter and Facebook.
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